The Seasalt company began in 1981, some 40 years ago. It was on a wet August day, that the Chadwick family went into a little shop in Adelaide Street, Penzance, called General Clothing Stores to buy some waterproof coats… they ended up buying the shop as well! The shop sold traditional workwear, so customers in those days were the sailors, farmers and fishermen of the area, and quite a few artists from St Ives. The three Chadwick brothers had worked in the family shop all their lives, on and off. When their dad passed away in 2001, the brothers decided to create a clothing brand inspired by all the things they love about Cornwall…and Seasalt was born!